Miriam Muléy has a vibrant entrepreneurial spirit, strong executive presence, and has built a successful career as a strategic marketing and communications expert and experienced business writer/speaker. She is author and founder of The 85% Niche: The Power of Women of All Colors—Latina, Black, and Asian, a strategic marketing consultancy dedicated to increasing market share among women who control 85% or more of all purchase decisions. Muléy also manages strategy for the vox collective, a top Hispanic agency in New York City. Her goal is to dispel the perception that diverse consumers and women are a niche, monolithic audience. She does so through gender/diversity savvy strategies for all women--Caucasian, Latina, Black, Asian, and others.
Ms. Muléy, Puerto Rican by ancestry, holds an MBA from Columbia University's Graduate School of Business and a B.A. in Psychology from Marymount Manhattan College. Prior to starting her company she spent 25 managing and growing brands for Fortune 100 companies, such as General Motors Corporation, Avon Products, and Carson Products, a division of L'ORÉAL.
Miriam is active on several boards including NAWBO, Women at NBC Universal, and Madrinas, an organization that empowers Latinas in corporate America.
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